Scheduling

In todays lesson we learnt about scheduling.
The clear segements for scheduling are: Breakfast, Daytime, Kids TV, Prime, Post watershed.

The target audiences for these segements are: Breakfast- Young children and working adults. Daytime- Mums, unemployed and school children. Kids TV- Children. Prime time-
Teenagers and families. Night- Late teenagers and adults.

Genres on TV: Reality TV, Soaps, Dramas, Comedy, Sitcoms, Game programmes etc.

Target audience for each channel: BBC1- Mixed age (everyone) because we pay for the license fee. BBC2 does not appeal to everyone, however is for mixed ages. ITV is for adults such as This Morning and Rosemary & Thyme. Channel4 is for the minority, not a huge range of people. Five is for everyone/mixed age for example Milkshake!, Home and away and CSI.

Repeat schedulings: BBC1 2-3%, BBC2 50%+, ITV 2-3%, Channel4 50%+, Five 50%+.

Watershed: occurs from 9pm onwards. This is for late teens to adults to watch only. Watershed time is changing to 10pm as children are staying up later.

Inheritance: You put a program on after a established program to get their audience.

Pre-echo: Scheduling a program before a popular program, to get audience that are going to watch the popular program.

Hammocking: Inbetween two popular prgorams to inherit the target audience from the popular programs.

Audience fragmentation means channel loyalty is becoming an issue.